Off Track ATX

As Creative Director for Off Track ATX, I led the vision for an immersive, mobile-first digital guide designed exclusively for race weekend in Austin in partnership with Cash App and Visa. The interactive web experience features a dynamic, sectored map curating local hotspots, utilizing forced portrait-mode navigation to deliver a highly tactile and engaging user journey. By blending sleek aesthetic execution with location-based utility, the project successfully transformed a brand activation into an intuitive, on-the-go digital companion for racing fans.