Cash App Giveaways
Client
Cash App Giveaways
Year
2025
Credits
Creative Director: Kiel Cummings
3D Art Director: Anthony Palermo
3D Artists: Telli Narcizo, Brody Davis
Designers: Nicky Dolan, Helen Gu, Cody Garcia
Info
As Creative Director, I led the visual evolution for Cash App’s monthly giveaway campaigns, directing the creative strategy across email, web, and social channels. Building on our long-standing partnership, I guided our team in crafting a multi-dimensional design system—spanning 2D, 3D, and motion content—defined by a bold, tactile aesthetic that elevates Cash App’s iconic identity with striking clarity and impact.
