LeMond Branding

In the dynamic landscape of the electric bike industry, Reform Collective was entrusted with the pivotal task of creating a distinctive logo for Greg LeMond's groundbreaking eBike brand. The challenge was not merely to design a visual identity but to encapsulate the spirit of innovation, athleticism, and sustainability that characterizes LeMond's venture into the eBike realm. I was the lead designer on this project from wordmark to brand. The logo currently live is alternative version that was proposed but I am displaying the sharper edge one as I felt it portrayed the brand better and the powerhouse Greg LeMond represented